How did your SEO report come out? Anything below that is just going to cause issues with any campaign efforts.
We need to get the foundation solid before we funnel traffic and potential clients to it! Again, might be gibberish to you, but the SEO tool tells you what to do.. OR pass along to your web company. Honestly almost all of those items are quick fixes, other than being mobile friendly. Again, that could require a redesign. Headers, caching, keywords, images, etc, etc, etc. Just a matter of going through and correcting them.
Again, no time? Hire us! After all, your time should be spent on running your business. Local SEO really applies to a local region. If your company is national, or worldwide, and should be accessible for everyone regardless of location, then this is not a good investment to fix. Sure after running the Moz Local tool you will get a list of directories where you need to add your info, or correct your info.
Digital Common Sense and Why Speed Is the New Scale
NOW, if you do have a geographic based business — local services, restaurant, store, lawyer, realtor, etc, then Local SEO is very important for you. Get all the listings corrected from the Moz Local report, or you could signup and have Moz do it. Very easy. After this, just make sure your Google Location listing is all set Google Business. Probably a little overwhelmed after cleaning, but the good news is your ready to identify marketing opportunities and hit the ground running.
Opportunities will be different for all business… obviously remember, common sense. This is also where strategy comes in, and the most difficult part. This is also where hiring a digital marketing company comes in. SpyFu can help show you what your competitors are doing as well. There are so many other opportunities you can take advantage of, although not all are for you. This is the strategy part I mentioned. For example, as a lawyer, would a Facebook campaign make sense?
Probably not. Pay Per Click? Again, probably not.
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- The Benefits of Localized Marketing Strategy - Blog BoaCompra.
Local SEO and link building, hell yess! Sorry, I get excited. That is where the value of a digital marketing specialist comes in. However, you could take care of everything up until this point to save time and money, and then engage with a company for strategy ;. A lot of digital marketing companies also manage your campaigns. With the client being educated, they can make better marketing decisions.
If they want to take what they learned and implement, great! OR, we can implement. So again, initial setup, general maintenance, and common sense. Once you get a general idea around that, you will not only be able to make stronger marketing decisions if you pursue a company, you will be able to understand the results better, and be on the look out for new opportunities.
- How to Do Local Email Marketing Right: Tips and Case Studies.
- Localising your brand campaigns – the pros and cons - Elateral.
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I LOVE talking about this stuff, so if you ever want to chat, let me know! Just call me up, or email me — x10 or tyson goozmo. Identify Opportunities Probably a little overwhelmed after cleaning, but the good news is your ready to identify marketing opportunities and hit the ground running. They can be on Google, Yelp, Industry Directories, etc.
Digital Marketing Strategy
First start a campaign by reaching out to your beloved clients and asking them to help ya out, by writing a quick review on some of these resources. Do Google at the bare min for time purposes. Moving forward, just get into the habit of asking clients to do it.
Perhaps give them an incentive like a coupon, or just say they are awesome and you love them. Those keywords should reflect your marketing and service goals. If not, go back and get those adjusted. For example, you have a services page on your website that talks about a key service. So important. Did you know there are over 1, directory websites where you can list your business information to be found on the internet?
A Common Sense Approach to PPC
Tymber lists your business on directories and maintains those directories. Developing a keyphrase strategy is the most important step in implementing an SEO strategy. It is important to research your competition to find out what keyphrases they are targeting, how often those keyphrases get searched for, what the competition in the neighborhood is for those keyphrases to formulate a well calculated approach.
Optimizing and monitoring your digital marketing presence within Google Search Console is a core service provided with all Tymber SEO plans. Google Search Console identifies areas of your website that Google wants to learn more about, but needs more information from SEO professionals to fully understand. Our SEO professionals monitor and proactively send additional information to Google about events and other special forms of marketing your business offers.
Using our proprietary native e-commerce system, we build custom SEO profiles for important products that customers are searching for in your region. If your competitors are using an iframe or plugin menu tool that is not a true native commerce solution, this is not possible for them. Our team builds custom SEO product profiles for your products with the highest search volumes so when customers search for popular cannabis brands and products in your area, your business will come up first. Reputation management Search engines look at your digital reputation to determine how customers feel about your business.
Your digital reputation has massive weight in determining your search engine ranking. Businesses with five star reputations rank higher in search engine results. Did you know Google can learn about special events your business is hosting. Google can also take those events and publish them on search engine results to accelerate awareness and ticket sales for your event.
Tymber leverages special events search engine marketing to gain more traffic for your business and more attendance at your events. Build a reputation that scales Leverage the unique tools of Tymber Shop to send follow up emails to customers after they place an order with you to architect a perpetual stream of reviews. Reviews are of incredible importance in local SEO strategy.
Having dynamic systems in place to keep reviews flowing in is a critical element of a successful local SEO plan. There are over 1 billion voice searches per month as of data. Tymber infuses your cannabis business into data centers to make sure your business is found through voice search on Google Home and Amazon Alexa. Growth Expectations Competitors are jockeying for position on the first page of search engine results just like you are.
It generally takes a minimum of 6 months of diligent SEO work to convince search engines to consider you worthy of the honor of high traffic positions. Tymber analyzes competitors and sets realistic growth expectations and timelines for each cannabis SEO strategy based on the competitive landscape of your market. Our Tymber SEO professionals are experienced cannabis SEO snipers that have been landing cannabis businesses on the first page of search engines for over 7 years. Read the case study to see how Tymber can help your business grow.
How Can We Help? How did you hear about us? What is Cannabis SEO? Keyphrase Strategy Keyphrase research is the foundation of a solid keyphrase strategy and the blueprint of a healthy SEO plan We analyze specific keyphrases that your competitors are using and your content to recommend keyphrases and meta that increase traffic to your site. Content Creation Dynamic content is the driver of any successful dispensary marketing strategy. Backlink Strategy An effective backlink strategy is one of the top three most important factors in SEO.
Social Media Strategy Your social media presence can affect your brands top of mind reach in the community. Dispensary SEO Strategy. Optimization of website structure Search engines read your website thoroughly every three to five days to look for up to date information about your products and services. Online directory registration Did you know there are over 1, directory websites where you can list your business information to be found on the internet? Boost traffic with special events search engine marketing Did you know Google can learn about special events your business is hosting.